Challenge:
Design a logo for the 2024 St. Andrew church Summer Camp
Client:
St. Andrew Lutheran Church
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/56231c6a-a853-4b3e-9630-589cfd1ded06_rw_1920.jpg?h=2ef8c702fb4724c2c694987d5ab2fac1)
A few quick sketches of various ideas, all way too detailed for what they wanted.
I and several others were approached for this project by my professor, who asked us to make a logo design for the 2024 summer camp t-shirt that followed the daily themes of feed, heal, forgive, pray, and rest. I've never been a particularly religious person, but I'm always looking for new projects and experience, and I thought this would be a fun challenge, so I started sketching.
I knew I wanted to have some kind of tree motif as the main visual component, as that's typically what comes to mind for me when I think about healing and rest, and it worked well as a symbol of growth at the same time. My biggest challenge, however, was figuring out how to incorporate the required text into the design smoothly, as I wanted to do something with the tree's roots, but it would quickly become unreadable with my usual detail-forward sketching.
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/40f5ead6-b429-4a0f-959e-fe2d0c64bfee_rw_1920.png?h=4427c3c9802649693f4e62b9d25b8cfd)
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/ee53e407-7095-4a5e-8155-67f7e155f908_rw_1920.png?h=6ebb0d49d1b09f2afa56bded918e34f6)
The first iteration of the logo.
After several attempts, I decided to keep things simple, and went with a blocky silhouette for the tree, with its roots forming a heart, like it was growing out of it. I wanted some kind of script or hand-written font for the main theme, but upon receiving feedback, I changed the style to a simpler hand-written font in an effort to make it more readable. I also thickened up the bottom of the heart root to make it stand out more, and submitted it to the client for review.
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/126f698d-e83f-4708-9bf5-f61f73473312_rw_1920.png?h=32c1deb7bfddbc44c15b81bbbf4aba8e)
The second iteration of the logo.
Throughout all of this process, I should mention that I was on summer break from classes, and didn't have all of my usual tools at my disposal. I did these logos on Ibis Paint on my tablet, and while it's a good drawing program, it doesn't have the same vector capabilities as Adobe Illustrator, or the same photo mockup support like Photoshop.
That being said, I do like how these turned out, and while St. Andrew chose to go with a different person's work in the end, I still got experience in problem solving and tight deadlines.
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/ee416043-aa10-4948-b583-284b7e6edf4f_rw_1920.png?h=3338ac9cfca8d8f16e367885515fced8)
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/1f7d766e-acd9-487c-99d5-326b800ec7b5_rw_1920.png?h=ae840c48ad8d925c0aaa48ac2b88cf93)
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/e20c23ba-7933-43ca-9d70-08dbe27ff8a4_rw_1920.png?h=f72c796bc48a9fd0e4adeb1124f6ea62)
![](https://cdn.myportfolio.com/c2b85568-4590-4a49-8eac-6cacb56766a5/e6a86008-1cbc-4400-84bf-54f806d803aa_rw_1920.png?h=6ebda3d0ce8e9714000f0afaaec4307e)
The final design, mockup image from Unsplash.