Challenge:
Design a logo for the 2024 St. Andrew church Summer Camp
Client:
St. Andrew Lutheran Church
A few quick sketches of various ideas, all way too detailed for what they wanted.
I and several others were approached for this project by my professor, who asked us to make a logo design for the 2024 summer camp t-shirt that followed the daily themes of feed, heal, forgive, pray, and rest. I've never been a particularly religious person, but I'm always looking for new projects and experience, and I thought this would be a fun challenge, so I started sketching.
I knew I wanted to have some kind of tree motif as the main visual component, as that's typically what comes to mind for me when I think about healing and rest, and it worked well as a symbol of growth at the same time. My biggest challenge, however, was figuring out how to incorporate the required text into the design smoothly, as I wanted to do something with the tree's roots, but it would quickly become unreadable with my usual detail-forward sketching.
The first iteration of the logo.
After several attempts, I decided to keep things simple, and went with a blocky silhouette for the tree, with its roots forming a heart, like it was growing out of it. I wanted some kind of script or hand-written font for the main theme, but upon receiving feedback, I changed the style to a simpler hand-written font in an effort to make it more readable. I also thickened up the bottom of the heart root to make it stand out more, and submitted it to the client for review.
The second iteration of the logo.
Throughout all of this process, I should mention that I was on summer break from classes, and didn't have all of my usual tools at my disposal. I did these logos on Ibis Paint on my tablet, and while it's a good drawing program, it doesn't have the same vector capabilities as Adobe Illustrator, or the same photo mockup support like Photoshop.
That being said, I do like how these turned out, and while St. Andrew chose to go with a different person's work in the end, I still got experience in problem solving and tight deadlines.
The final design, mockup image from Unsplash.